Halloween spending hits $115 per person as tariffs lift prices

The average American plans to spend $115.14 on Halloween this year, a figure that marks a 69 cent increase over the 2025 average. The National Retail Federation (NRF) projects total national spending will reach $13.5 billion for the holiday, surpassing the $13.1 billion recorded the previous year.

Spending is distributed across three main categories. Consumers expect to allocate $37.32 per person to costumes, $36.61 to decorations, and $34.79 to candy. Nationwide, candy sales are projected to hit $4.1 billion, while costumes and decorations are each expected to generate $4.4 billion and $4.3 billion, respectively.

Allison Zeller, vice president of industry and consumer information at the NRF, noted that shoppers are treating the holiday as a spending priority while keeping affordability in mind. Her data indicates that 74% of Americans plan to celebrate. The rising costs are prompting specific behavioral changes among buyers.

According to the NRF survey, 79% of respondents believe tariffs will raise the price of Halloween products. In response, 34% of consumers plan to use reusable items, 31% intend to compare prices across retailers, and 26% will rely on coupons or sales offers.

Costume shopping offers distinct savings opportunities. The NRF reports that 52% of consumers reuse at least half of their costume pieces. Christophe Waggoner, founder of October’s Child, told AARP that a simple costume in a large retail store typically costs between $30 and $40. For a family with multiple children, skipping two new purchases could save $60 to $80 based on that price range.

Candy buyers are advised to check unit prices rather than assuming larger bags offer better value. Kimberly Palmer, a NerdWallet spokesperson, explained to AARP that prices drop as October 31 approaches, but selection becomes limited. The FDA recommends discarding treats with broken wrappers, small holes, or discoloration to ensure safety.

Decoration habits also favor reuse, with 73% of consumers reusing at least half of their display items. In New York City, the Department of Transportation announced over 180 trick-or-treat events across the five boroughs. The New Jersey State Museum will hold its Halloween Spooktacular on Saturday, October 31, from 10 a.m. to 2 p.m., featuring a parade and games.

These free alternatives allow families to avoid entry fees and impulse purchases. The average spending figure of $115.14 stands as the benchmark for this year’s holiday season, reflecting a modest but noticeable rise in costs for consumers nationwide.